
Marketing: Unmasked
We had the distinct pleasure to attend the official book launch of Marketing: Unmasked, a book written by High Velocity Friends Stephanie Frost and Erik Wolf.
As Stone’s testimonial stated: “Wolf and Frost have given us a rare gift in Marketing: Unmasked – an easy read for attacking the hard problems. ‘Unmasked’ cuts through all the academic babble and misdirection like a fine blade crafting a choice cut. We’re spared the ‘fat’ and served only the prime meat – the knowledge, tools and insight we need to go to market, and the confidence of knowing what to do when we get there.”
The book’s dust jacket reads: “Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have seen a bit of everything.
Stone and I couldn’t agree more. If you are a small business owner, you need to read this book.
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4 Responses
[...] This post was mentioned on Twitter by Todd Schnick, Todd Schnick. Todd Schnick said: Episode 7 (Video) – Video Dust Jacket Tour – Marketing: Unmasked | http://bit.ly/7vJGKn @erikwolf @swfrost [...]
Posted on November 20th, 2009 at 8:58 pm
Thanks Stone and Todd!
Another great–and entertaining–video. Love the masks!
Posted on November 20th, 2009 at 9:34 pm
The tour guide was very nice, we could have used more time in the markets. Business Market
Posted on November 20th, 2009 at 10:18 pm
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This post was mentioned on Twitter by toddschnick: Episode 7 (Video) – Video Dust Jacket Tour – Marketing: Unmasked | http://bit.ly/7vJGKn @erikwolf @swfrost…
Posted on November 21st, 2009 at 6:31 pm
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