Brief Excerpt (3:23)
Full Interview (24:15)
Bert DuMars is Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.
Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing, eCommerce and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts.
Overseeing the eBusiness shared services that include a global, enterprise web platform, and standard processes, technologies and metrics across the company’s brand sites. He also coordinates and integrates eBusiness efforts between business units, Corporate IT and strategic outsource partners.
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4 Responses
Stone & Todd – I sincerely enjoyed being on the show. I also was interested in Jackie Hutters’ interview. Great insights on intellectual property, patents, service marks, trademarks and corporate secrets.
Thanks again for inviting me on the show.
Bert DuMars
@bwdumars
Posted on January 27th, 2010 at 6:36 pm
Bert – it was indeed our pleasure to have you. Thanks for sharing the success stories about what you and your team are doing at Newell. And again, thanks for sharing a real case study about the value and power or utilizing social networking. It was a powerful story…
Posted on January 27th, 2010 at 8:29 pm
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This post was mentioned on Twitter by stonepayton: High Velocity Radio featuring Bert DuMars w/ Newell Rubbermaid now posted: http://is.gd/7ahpR…
Posted on January 28th, 2010 at 4:45 am
[...] This post was mentioned on Twitter by Bert DuMars, Stone Payton, Todd Schnick, Todd Schnick, Victoria Dunmire and others. Victoria Dunmire said: Good stuff RT @toddschnick Bert DuMars @bwdumars w/ Newell Rubbermaid on High Velocity Radio http://is.gd/7ahpR | How business should use SM [...]
Posted on January 28th, 2010 at 7:39 am
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