I worked very closely with Stone for almost 4 years, and can assure you – he is NOT acting in this video. He believes and personally lives everything he’s saying. I don’t think he had a word for it when we were working together, but this is exactly how he approached serving our market . . . and it worked.

This is exactly what the Internet and Social Media have lined up. It allows two-way dialogue and even better is the ease of sharing they can do with their own circle. The goal of business now is to leverage this ease of communication.

My ambassador of this movement, Seth Godin, wrote a book called Tribes. He talks about finding a niche and leading it. Because of the Internet, you are no longer confined by geography.

So after reading this, I decided to build a micro community. A micro community is basically a group of people with common interests, thoughts & ideas. It is not Macro, because I am not trying to reach everyone on the planet. I am seeking like-minded people based around the niche of Marketing, PR, Branding, Social Media etc. There is a very certain group of people that will be attracted to me. It is not for everyone. If you are looking for car reviews or tax advice, then I am not your man.

The great news is small is the new big, which is good for me since I am just one person. The world is becoming smaller because everything is going to be customized to your wants, needs and interests. No matter how specific your interest is, you can find it on the Internet. EBay’s popularity is built around this whole concept. You can find things you want that you could never find anywhere else.

The centerpiece to my micro community currently is my blog; http://www.chadrothschild.com
It is my pulpit, my microphone. I share my thoughts, ideas and insights. People read it, comment on it, connect with me and connect with each other. Everyone I meet that I like, I invite to my blog, my centerpiece or what I call it…my social media home. I call it that because that is what you would do in a real eyeball-to-eyeball situation. You have them over to watch the game etc. Instead of giving chips, dip, drinks etc, I provide them value, content and a chance to share their insights.

It is not about the quantity of people that come, it is about the quality. I love to share my thoughts, but I really love to hear people’s reactions and thoughts back. My favorite is when it engages conversation between them and when they think it is valuable enough to share with their circle. That is where the true power comes from. You can communicate with your circle, your circle can communicate with you and now the forum allows the multidirectional communication within the circle.

I use this to enhance the rest of my Social Media strategy, like Twitter, LinkedIn and most important in person networking.

Remember the old adage, it is not what you know; it is who you know and who knows you. So take the power of the Internet and put it to work for you. Create Your Own Circle. Lead & control the conversations in your niche and be seen as an expert and thought leader. Now get out there and make it happen.

“This is kind of backwards because you should really teach people your methodolgy and then have them share stories of how they used Circlenomics to be successful.”

Thought you might be interested in our response:

What A Marvelous Compliment – 3 Actually . . .

1. You invested the time to read this section of our new site

2. You’re interested in the CircleNomics movement, and enthusiastic about contributing to this book in a meaningful way that will really help people

3. Our approach to collecting “CircleNomics In Action” stories strikes you as “backwards”

We Thank You For All Three, But We’re Particularly Excited About Compliment #3.

You’re exactly right of course. Normal convention would have us wax eloquent about how CircleNomics is best pursued and achieved . . . begin “selling” our way (complete w/ 4 quadrant models, checklists — and of course, methodology). Then, we might go about collecting stories of people putting our proven methods to work in the field, and elegantly weave in a “see, we told you our stuff works” message within our subsequent publications, workshops, and consulting services. It’s a perfectly viable, logical, and proven model in our arena . . . And We’re Turning This Model Completely On Its Ear.

Some alternative “framing” that might shed a little light on the subject:

We’re Not Simply Trying To Sell Books here – We’re Inciting A “Movement” – a movement we view as far too important to trust to (only) our own perspective, intellect and experience.

We want, we NEED people like you genuinely contributing to this work as opposed to merely reacting to it. We have every confidence in the world that practical CircleNomics disciplines, models, best practices, and methodology will continue to emerge as we CO-CREATE this body of work with a passionate community of Sales Professionals & Business Owners absolutely committed to Producing Better Results In Less Time.

So . . . We hope you’ll choose to trust this “working without a net” approach of ours WITHOUT the benefit of a prescription from us or anyone else just yet — reflecting on exactly how YOU are currently drawing quality relationships and profitable business into your circle – revealing your own passions, beliefs, and experiences in the process.

If you decide to throw your hat in the ring, we can’t promise uniform acceptance of your ideas – In fact, we can guarantee some pretty strong resistance from the “old guard” every step of the way. But it’s gonna be one hell of a ride – and We Can Promise you without equivocation . . . YOU WILL be an integral part of making change that makes a difference.