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CircleNomics ™ : A Fast Overview
Download Your CircleNomics ™ Story Building Guide Here
Economics: the branch of social science that deals with the production, distribution and consumption of goods & services
CircleNomics ™ : the set of disciplines and natural laws which govern one’s capacity to draw quality relationships and profitable business into their “circle.”
Some Initial Impressions . . .
Who Is CircleNomics ™ For?
1. Sales Professionals and Business Owners dedicated to moving past the dying model of “interruption marketing” toward a more sustainable approach that actually works in today’s market.
2. Leaders from all walks of life who are absolutely committed to producing Better Results In Less Time
3. Individual Contributors who are serious about SPEED — consistently increasing the ratio of results to time invested
4. Professional Service Providers with specialized expertise — who must educate before they consult, and co-create solutions with their clients in order to truly meet their unique needs
5. Entrepreneurs who know all too well: If they don’t produce . . . they don’t eat.
6. Top Performers who have developed the habit of exercising just a few key disciplines that give them that slight extra edge.
7. Inspired, committed people just like YOU — who are quite sincere about making the world a better place.
Bob Littell Gets It . . .
CircleNomics ™ applied to Networking
Chris Brogan Gets It . . .
** Yes, heed the the content — but pay special attention to the “Comments” on this or virtually any other Chris Brogan post. You’ll see genuine engagement . . .
This is CircleNomics ™ In Action.
Patrick Dixon Gets It . . .
CircleNomics ™ applied to Ethics
Zappos Gets It . . .
CircleNomics ™ applied Internally
Is it Networking?, Social Media?, SEO?, a Sexy New Acronym for my next Sales Training Class?, the title of Seth Godin’s new book* ?
Each of the items listed above (including whatever Seth may have up his sleeve) can be marvelous Tools for executing your CircleNomics ™ Strategy. Candidly however, far too many are simply using these Tools to put a new coat of varnish on a fading and flawed model.
We plan to change all that . . . Fast.
NO, CircleNomics ™ is not some jazzy set of new tools, toys, or technologies. It’s a mindset, a world view, a thinking discipline . . . and it has all the makings of a genuine “movement” – a movement that promises to substantially change the way you and I help people and make money from this day forward.
* By the way: CircleNomics ™ actually is the focus of a new book . . . not Seth Godin’s, but ours (scheduled release Fall 2009). We’d sell you one right now at the special pre-publish price — but if you’ve read this far down, you already realize that’s not really how we CircleNomics ™ types do things any more. Besides, you probably have a pretty good shot at getting your own free copy anyway . . . if you can make it through the next couple of paragraphs, and decide you wanna help us finish writing it.
Of course, there’s nothing new about the fundamental idea . . . You and I have been subject to the laws of CircleNomics ™ our entire careers. What may be new and different for you is our unique method for helping your Sales & Marketing team work in concert with these laws, rather than struggle against them. And what is almost certainly new . . . our approach to building and refining this body of work.
We Want To Share YOUR Story . . .
What strategies / tools / techniques / technologies are you successfully applying to bring quality relationships & profitable business into your “circle”? What results are you seeing? What recommendations do you have for other Sales Professionals and Business Owners?
We’ll be featuring the best stories right here in the High Velocity Blog, on the High Velocity Radio Show, and of course . . . in our upcoming book. Over 1/2 the book is dedicated to capturing brief examples from people “in the trenches” just like you describing how they Bring More Business Into Their Circle . . . and Keep It There.
This is just one of many ways we’re building a dedicated, passionate community of people just like you – Innovative Sales Professionals and Business Owners absolutely committed to helping themselves and each other Produce Better Results In Less Time.
Submit a brief summary of YOUR CircleNomics ™ story:
- In the Comments section below
- By E-Mail: contact@highvelocityblog.com
- By Phone: 866.42.SPEED (866.427.7333)
Download Your CircleNomics ™ Story Building Guide Here
Popularity: 10% [?]
9 Responses
We received 3 e-mails this week with great interest in sharing their story — all 3 also expressed essentially the same sentiment . . .
“This is kind of backwards because you should really teach people your methodolgy and then have them share stories of how they used Circlenomics to be successful.”
Thought you might be interested in our response:
What A Marvelous Compliment – 3 Actually . . .
1. You invested the time to read this section of our new site
2. You’re interested in the CircleNomics movement, and enthusiastic about contributing to this book in a meaningful way that will really help people
3. Our approach to collecting “CircleNomics In Action” stories strikes you as “backwards”
We Thank You For All Three, But We’re Particularly Excited About Compliment #3.
You’re exactly right of course. Normal convention would have us wax eloquent about how CircleNomics is best pursued and achieved . . . begin “selling” our way (complete w/ 4 quadrant models, checklists — and of course, methodology). Then, we might go about collecting stories of people putting our proven methods to work in the field, and elegantly weave in a “see, we told you our stuff works” message within our subsequent publications, workshops, and consulting services. It’s a perfectly viable, logical, and proven model in our arena . . . And We’re Turning This Model Completely On Its Ear.
Some alternative “framing” that might shed a little light on the subject:
We’re Not Simply Trying To Sell Books here – We’re Inciting A “Movement” – a movement we view as far too important to trust to (only) our own perspective, intellect and experience.
We want, we NEED people like you genuinely contributing to this work as opposed to merely reacting to it. We have every confidence in the world that practical CircleNomics disciplines, models, best practices, and methodology will continue to emerge as we CO-CREATE this body of work with a passionate community of Sales Professionals & Business Owners absolutely committed to Producing Better Results In Less Time.
So . . . We hope you’ll choose to trust this “working without a net” approach of ours WITHOUT the benefit of a prescription from us or anyone else just yet — reflecting on exactly how YOU are currently drawing quality relationships and profitable business into your circle – revealing your own passions, beliefs, and experiences in the process.
If you decide to throw your hat in the ring, we can’t promise uniform acceptance of your ideas – In fact, we can guarantee some pretty strong resistance from the “old guard” every step of the way. But it’s gonna be one hell of a ride – and We Can Promise you without equivocation . . . YOU WILL be an integral part of making change that makes a difference.
Posted on July 14th, 2009 at 11:03 pm
[...] CircleNomics ™ [...]
Posted on July 23rd, 2009 at 10:47 am
[...] this video by Stone Payton and myself. It is some raw and human thinking about what CircleNomics means to us. CircleNomics is the set of disciplines and natural laws which govern one’s capacity [...]
Posted on August 28th, 2009 at 7:19 am
For me, when I am in the trenches I try not to dig too deep but rather I check out what is on the surface. For instance, since my business is relationship driven, I try to be very observant of what is on the surface. If I am in a meeting in someone’s office, I notice their photos and personal things like the books they are reading, and try to connect with them on what they are interested in. I try to bond with my clients by genuinely being interested in THEM. Who doesn’t love to talk about themselves? I love to build strong relationships, and if I follow it up with good service, it creates a terrific cycle of referrals. As you may have noticed, Stone, I am not the smartest person, but I do have a strong desire to help others and really get to know people. Insurance is about trust — and by using my common sense I have been able to build successful relationships that come to my aid when I am in the trenches. If I am deep in the trenches I always know to ask for help so I don’t get stuck. And I always try to use common sense and Never Eat Salad with a Scissor…..you could put an eye out!
Posted on August 28th, 2009 at 4:25 pm
I have tried to build my whole strategy based around this concept. The circle is your sphere of influence, your network, and your fans. People you want to engage and they want to engage you back. This last statement is the key to the equation.
This is exactly what the Internet and Social Media have lined up. It allows two-way dialogue and even better is the ease of sharing they can do with their own circle. The goal of business now is to leverage this ease of communication.
My ambassador of this movement, Seth Godin, wrote a book called Tribes. He talks about finding a niche and leading it. Because of the Internet, you are no longer confined by geography.
So after reading this, I decided to build a micro community. A micro community is basically a group of people with common interests, thoughts & ideas. It is not Macro, because I am not trying to reach everyone on the planet. I am seeking like-minded people based around the niche of Marketing, PR, Branding, Social Media etc. There is a very certain group of people that will be attracted to me. It is not for everyone. If you are looking for car reviews or tax advice, then I am not your man.
The great news is small is the new big, which is good for me since I am just one person. The world is becoming smaller because everything is going to be customized to your wants, needs and interests. No matter how specific your interest is, you can find it on the Internet. EBay’s popularity is built around this whole concept. You can find things you want that you could never find anywhere else.
The centerpiece to my micro community currently is my blog; http://www.chadrothschild.com
It is my pulpit, my microphone. I share my thoughts, ideas and insights. People read it, comment on it, connect with me and connect with each other. Everyone I meet that I like, I invite to my blog, my centerpiece or what I call it…my social media home. I call it that because that is what you would do in a real eyeball-to-eyeball situation. You have them over to watch the game etc. Instead of giving chips, dip, drinks etc, I provide them value, content and a chance to share their insights.
It is not about the quantity of people that come, it is about the quality. I love to share my thoughts, but I really love to hear people’s reactions and thoughts back. My favorite is when it engages conversation between them and when they think it is valuable enough to share with their circle. That is where the true power comes from. You can communicate with your circle, your circle can communicate with you and now the forum allows the multidirectional communication within the circle.
I use this to enhance the rest of my Social Media strategy, like Twitter, LinkedIn and most important in person networking.
Remember the old adage, it is not what you know; it is who you know and who knows you. So take the power of the Internet and put it to work for you. Create Your Own Circle. Lead & control the conversations in your niche and be seen as an expert and thought leader. Now get out there and make it happen.
Posted on August 31st, 2009 at 4:36 pm
I just watched the “Lead YOUR Revolution” video on this page, and thought it worth mentioning:
I worked very closely with Stone for almost 4 years, and can assure you – he is NOT acting in this video. He believes and personally lives everything he’s saying. I don’t think he had a word for it when we were working together, but this is exactly how he approached serving our market . . . and it worked.
Posted on September 1st, 2009 at 12:11 pm
[...] friends Todd Schnick & Stone Payton are writing a book called Circlenomics and asked me for my take on it and how I have used this in building my own network. So with [...]
Posted on September 4th, 2009 at 7:33 am
[...] friends Todd Schnick & Stone Payton are writing a book called Circlenomics and asked me for my take on it and how I have used this in building my own network. So with [...]
Posted on September 6th, 2009 at 10:08 pm
[...] CircleNomics ™ [...]
Posted on September 27th, 2009 at 9:54 am
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