Bert DuMars is Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.
Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing, eCommerce and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts.
Overseeing the eBusiness shared services that include a global, enterprise web platform, and standard processes, technologies and metrics across the company’s brand sites. He also coordinates and integrates eBusiness efforts between business units, Corporate IT and strategic outsource partners.
[youtube=uc7zEqFD3Vk,4:3,LEFT,LINK, Post Show Interview 1/25/10]
{ 2 trackbacks }
{ 2 comments… read them below or add one }
Stone & Todd – I sincerely enjoyed being on the show. I also was interested in Jackie Hutters’ interview. Great insights on intellectual property, patents, service marks, trademarks and corporate secrets.
Thanks again for inviting me on the show.
Bert DuMars
@bwdumars
Bert – it was indeed our pleasure to have you. Thanks for sharing the success stories about what you and your team are doing at Newell. And again, thanks for sharing a real case study about the value and power or utilizing social networking. It was a powerful story…